uwloo

ECON 344Principles of Marketing

Faculty
Arts
Last listed
Spring 2020

No longer offered. It was in Waterloo’s course catalog since at least Winter 2020 (as far back as Open Data goes) to Spring 2020 and last ran in Spring 2020. It isn’t in the 2024–25 or later calendars.

When it ran

  1. W20
  2. S20

Ran in 2 terms, Winter 2020 to Spring 2020.

This course is designed to provide a broad understanding of the field of marketing, including consumer behaviour, segmentation, targeting, positioning, branding, and the marketing mix. Students will gain an understanding of how organizations identify the needs of potential consumers and create and deliver value to these consumers through the marketing process.

Requirements, as last listed

Prereq: Level at least 2B. Antireq: BUS 352W, ECON 344/ARBUS 302, ENBUS 211/311, GBDA 304

In today’s calendar

Reviewed on UW Flow

62% liked it86% easy51% useful

From 73 ratings and 8 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • Boring but easy

    Jan 2020 · didn’t like itOn UW FlowRemove this

  • Had an awful group. The textbook was the most informal textbook I've ever read, but helpful to study for midterms. There was no final for this course; just 2 non-cumulative midterms.

    Nov 2016 · didn’t like itOn UW FlowRemove this

  • The course consists of two MC midterms, a final, and a group project presentation. Although it was a 3 hour class, the material was interesting, so it was easy to stay focused.

    Feb 2014 · liked itOn UW FlowRemove this

  • Great course to get a basic understanding of Marketing! Good for anyone who'se interested in business related stuff.

    Dec 2012 · liked itOn UW FlowRemove this

  • Lots of group projects!!!

    Nov 2012 · liked itOn UW FlowRemove this

Discussed on r/uwaterloo

78 posts and comments in 70 threads mention ECON 344, October 2013 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Winter 2023

2a courses 2 points, 13 comments

[deleted]: “cs 245, cs 246, math 239, econ 344/ cs 251, stat 230, &x200B; am I committing suicide taking these courses?”

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Fall 2020

Is Econ 344 a discontinued course? 0 points, 5 comments

u/needtofindhousinguw: “I was planning to fulfill my depth requirements with Econ 101, 102 and 344, but I could not find Econ 344 on this page https://uwaterloo.ca/economics/undergraduate/courses/offerings and it seems like the course has not been offered for the past year. …”

u/wawsacaal: “If I got econ 344/Mgmt244/arbus ??? In 2019 but I think it appears as arbus or mgmt do you think I can count it toward and econ credit still? And how might I check”

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Spring 2020

Winter 2020

Fall 2019

Birdiest 3xx ECON course 3 points, 9 comments

u/RepressedGoose: “So I just realized that ECON 344 is not taught anymore and now I need a 3xx level econ course to graduate. Any recommendations for the easiest ECON 3xx level course? (I am currently considering ECON 322)”

u/temp202: “Seriously 344 isn't taught anymore? I needed that to finish my econ depth requirements”

u/RepressedGoose: “Do you think we can just take ARBUS 302 and make it count as ECON 344?”

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Check it elsewhere

In the scanned calendars

How it read in each calendar from 1980–81 to 1994–95, newest first. The text is OCR of the scanned pages; years whose wording matches are shown once, from the clearest scan. Each year links to its page on uwloo and to that page of the scanned PDF.

1980–81 to 1994–95 15 calendars

The development of economic

principles for consumer analysis. The course appraises market responsiveness as well as conditions causing problems for public and private consumption. It also evaluates alternative economic policies for correcting such conditions.

Prereq: ECON 201

Offered Winter · 3 class hours a week · 0.5 credit