uwloo

ARBUS 303Marketing Strategy

Units
0.50
Faculty
Arts
Subject
Arts and Business
Cross-listed
MGMT 345

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 5 of the last 7 terms. Winter 2027: scheduled, 5 lecture sections. Spring 2027: schedule not out yet.

Building on the fundamentals introduced in Principles of Marketing, students are given an opportunity to apply these concepts to real world situations in an interactive learning environment. Using cases and simulated markets, students make strategic decisions, defend their decisions, and see the repercussions in real time.

Prerequisites

  • Complete all of the following
    • Complete 1 of the following
      • Must have completed at least 1 of the following:
        • ARBUS302 - Principles of Marketing (0.50)
        • ENBUS211 - Principles of Marketing for Sustainability Professionals (0.50)
        • MGMT244 - Principles of Marketing (0.50)
      • Must have completed the following:
    • Students must be in level 3A or higher
    • Enrolled in Arts & Business

Antirequisites

  • Complete all of the following
    • Not completed nor concurrently enrolled in any of the following:
      • ARBUS303 - Marketing Strategy (0.50)
      • GBDA304 - Marketing in the Digital World (0.50)
    • Not completed nor concurrently enrolled in:

Leads to

No course lists it as a requisite.

Fall 2026 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 001362950 / 50TTh 13:00–14:20
LEC 002363050 / 50TTh 11:30–12:50
LEC 081363150 / 50Online or by arrangement

Winter 2027 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 00135500 / 50MW 08:30–09:50
LEC 00235950 / 50TTh 13:00–14:20
LEC 08141540 / 50Online or by arrangement
LEC 701137433 / 9999Online or by arrangement
LEC 702163877 / 9999Online or by arrangement

Reviewed on UW Flow

43% liked it58% easy100% useful

From 7 ratings and 2 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • Really enjoyed this course! Answers to quizzes are given during lecture and activities are easy.

    Mar 2024 · liked itOn UW FlowRemove this

  • Group work every week, and Greg is really tough on the grade.

    May 2020 · didn’t like itOn UW FlowRemove this

Discussed on r/uwaterloo

7 posts and comments in 5 threads mention ARBUS 303, September 2022 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Fall 2023

Fall 2022

Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar