uwloo

ARBUS 302Principles of Marketing

Units
0.50
Faculty
Arts
Subject
Arts and Business
Cross-listed
MGMT 244

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 7 of the last 7 terms. Winter 2027: scheduled, 6 lecture sections. Spring 2027: schedule not out yet.

This course is designed to provide a broad understanding of the field of marketing, including consumer behaviour, segmentation, targeting, positioning, branding, and the marketing mix. Students will gain an understanding of how organizations identify the needs of potential consumers and create and deliver value to these consumers through the marketing process.

Prerequisites

  • Complete all of the following
    • Must have completed the following:
      • ECON101 - Introduction to Microeconomics (0.50)
    • Students must be in level 2B or higher
    • Enrolled in Arts & Business

Antirequisites

  • Complete all of the following
    • Not completed nor concurrently enrolled in any of the following:
      • ENBUS211 - Principles of Marketing for Sustainability Professionals (0.50)
      • GBDA304 - Marketing in the Digital World (0.50)
    • Not completed nor concurrently enrolled in any of the following:

Leads to

Fall 2026 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 001362614 / 40MW 08:30–09:50
LEC 002362728 / 40TTh 14:30–15:50
LEC 081433239 / 40Online or by arrangement

Winter 2027 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 00141520 / 35TTh 10:00–11:20
LEC 08135490 / 35Online or by arrangement
LEC 08235940 / 35Online or by arrangement
LEC 08342550 / 35Online or by arrangement
LEC 701134640 / 9999Online or by arrangement
LEC 702137744 / 9999Online or by arrangement

Reviewed on UW Flow

62% liked it75% easy61% useful

From 34 ratings and 5 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • If you are stuck with a bad group you will hate this course. The whole course is based off a big group project due at the end. The two midterms are fair, all M/C.

    Jul 2016 · didn’t like it · 1 found this helpfulOn UW FlowRemove this

  • This class was pretty good, but it is a repeat of ARBUS 200 and 300. We were required to get the textbook ($100), because the midterms were done on the textbook site and not learn. I did not like that at all, and the TA kept releasing grades before they were finalized so it kept looking like you failed when you didn't. There were 2 group presentations which were chill since my group was good. There was a high percentage based on participation, so you were required to come to class and for full marks you have to raise your hand multiple times. There were some things that weren't great about the class but it was not the worst I've had - way more useful than ARBUS 300.

    Apr 2026 · liked itOn UW FlowRemove this

  • This course was an easier course before, but I got a new prof that decided to introduce the most tedious tasks with unclear instructions. The content is not difficult, but coordinating with a group and in-depth discussion posts are always annoying and unneeded, especially online.

    Apr 2026 · didn’t like itOn UW FlowRemove this

  • TA and Prof were pretty cool and the course is pretty straight-forward

    May 2025 · liked itOn UW FlowRemove this

  • Pretty easy course if you get an excellent team like mine. Would be pretty annoying to take if you get bad team members. Quizzes are MCQ-only and were open-book in my case so pretty easy to ace. There were also group discussions but you could write them up ahead of time (when you're free) and just post them when they are due. So, overall, a good course to take to raise your grades but no bird-course. Not all that useful, though, especially if you had business classes in high school (this was pretty much a recap of that).

    Apr 2022 · liked itOn UW FlowRemove this

Discussed on r/uwaterloo

30 posts and comments in 28 threads mention ARBUS 302, October 2013 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Fall 2022

ARBUS 302 2 points, 3 comments

u/ilovecandy8: “Has anyone had Kelly Mac donald for ARBUS 302 or another course?”

u/whats-good-shorty: “I had her for MGMT 244 I think that’s anti-requisite for Arbus 302, fabulous prof I had online course but very supportive and clear details about course and evaluation!”

View on RedditRemove this

Spring 2022

Spring 2021

Fall 2020

Spring 2020

Winter 2020

Fall 2019

Birdiest 3xx ECON course 3 points, 9 comments

“So I just realized that ECON 344 is not taught anymore and now I need a 3xx level econ course to graduate. Any recommendations for the easiest ECON 3xx level course? …”

u/temp202: “Seriously 344 isn't taught anymore? I needed that to finish my econ depth requirements”

u/RepressedGoose: “Same it fucking sucks, I think only MGTM 244 and ARBUS 302 are being taught now (which were cross listed with it). Source: https://www.reddit.com/r/uwaterloo/comments/bs8kcj/econ\344/”

u/RepressedGoose: “Do you think we can just take ARBUS 302 and make it count as ECON 344?”

View on RedditRemove this

Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar