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ENBUS 211Principles of Marketing for Sustainability Professionals

Units
0.50
Faculty
Environment
Subject
Environment and Business

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 3 of the last 7 terms. Winter 2027: not on the schedule. Spring 2027: schedule not out yet.

This course explores the principles of marketing with a focus on sustainability issues. Topics that will be explored include green consumerism; greenwashing, the incorporation of environmental considerations into successful products and services; the role of social marketing, government regulations, and other incentives related to green marketing.

Prerequisites

None listed.

Antirequisites

  • Complete all of the following
    • Not completed nor concurrently enrolled in any of the following:
      • ARBUS302 - Principles of Marketing (0.50)
      • MGMT244 - Principles of Marketing (0.50)
    • Not completed nor concurrently enrolled in:

Leads to

Reviewed on UW Flow

50% liked it67% easy42% useful

From 6 ratings and 2 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • If you have to decide between MGMT 244 and ENBUS 211, choose 244 since they seem to be similar anyways. Although it's called "principles of marketing for sustainability professionals", there isn't really a sustainability aspect to it. The closest you get to sustainability is the provided examples during lectures such as the Toyota Prius or Tesla. Assignments consist of 2 midterms, 5 worksheets (group project) and 1 independent report (which is a drag to get through). If you want to have a career in marketing, this could be the course for you.

    Jun 2024 · didn’t like itOn UW FlowRemove this

  • Easy course with no exams, creative assignments and some field trips. The material was a little boring and I don't feel I've learned much, but it was fun nonetheless.

    Jul 2018 · liked itOn UW FlowRemove this

Discussed on r/uwaterloo

One post or comment in 1 thread mentions ENBUS 211, April 2020 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Winter 2020

Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar