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BUS 252WIntroduction to Marketing Management (WLU)

Units
0.50
Faculty
Mathematics
Subject
Businesss (Wilfrid Laurier University)

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 7 of the last 7 terms. Winter 2027: scheduled, 10 lecture sections. Spring 2027: schedule not out yet.

Taught at Wilfrid Laurier University. Refer to WLU Undergraduate Calendar for course description.

Prerequisites

  • Complete 1 of the following
    • Must have completed at least 1 of the following:
      • AFM131 - Introduction to Business in North America (0.50)
      • ARBUS101 - Introduction to Business in North America (0.50)
    • Must have completed the following:

Antirequisites

  • Complete all of the following
    • Not completed nor concurrently enrolled in any of the following:
      • ARBUS302 - Principles of Marketing (0.50)
      • MGMT244 - Principles of Marketing (0.50)
    • Not completed nor concurrently enrolled in:

Leads to

No course lists it as a requisite.

Fall 2026 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 059674127 / 1000MW 11:30–12:50
LEC 060674228 / 1000MW 08:30–09:50
LEC 066674329 / 1000TTh 10:00–11:20
LEC 07162472 / 1020W 19:00–21:50
LEC 090892031 / 1000TTh 11:30–12:50

Winter 2027 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 00458670 / 1000TTh 17:30–18:50
LEC 00558710 / 1000MW 17:30–18:50
LEC 00662720 / 1000TTh 13:00–14:20
LEC 00762730 / 1000TTh 17:30–18:50
LEC 00862740 / 1000MW 16:00–17:20
LEC 01062750 / 1000TTh 13:00–14:20
LEC 01163860 / 1000MW 14:30–15:50
LEC 01263870 / 1000TTh 16:00–17:20
LEC 05157210 / 20M 19:00–21:50
LEC 70122833 / 9999Online or by arrangement

Reviewed on UW Flow

33% liked it50% easy50% useful

From 3 ratings and 1 comment on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • Very fun content. Even if you're not interested in marketing, analyzing the purpose/target of different ads is fun.
    Also has a very interesting creative group project. All my group mates enjoyed it.

    Sep 2026 · liked itOn UW FlowRemove this

Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar