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MGMT 244Principles of Marketing

Units
0.50
Faculty
Arts
Subject
Management
Cross-listed
ARBUS 302

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 7 of the last 7 terms. Winter 2027: scheduled, 6 lecture sections. Spring 2027: schedule not out yet.

This course is designed to provide a broad understanding of the field of marketing, including consumer behaviour, segmentation, targeting, positioning, branding, and the marketing mix. Students will gain an understanding of how organizations identify the needs of potential consumers and create and deliver value to these consumers through the marketing process.

Prerequisites

  • Students must be in level 2B or higher

Antirequisites

  • Complete all of the following
    • Not completed nor concurrently enrolled in any of the following:
      • ENBUS211 - Principles of Marketing for Sustainability Professionals (0.50)
      • GBDA304 - Marketing in the Digital World (0.50)
    • Not completed nor concurrently enrolled in:

Leads to

Fall 2026 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 001429216 / 40MW 08:30–09:50
LEC 002429336 / 40TTh 14:30–15:50
LEC 081362845 / 45Online or by arrangement

Winter 2027 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 00141510 / 50TTh 10:00–11:20
LEC 08135510 / 50Online or by arrangement
LEC 08235520 / 50Online or by arrangement
LEC 08342540 / 50Online or by arrangement
LEC 701134726 / 9999Online or by arrangement
LEC 702137370 / 9999Online or by arrangement

Reviewed on UW Flow

56% liked it60% easy35% useful

From 27 ratings and 11 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • NOT BIRD COURSE

    Mar 2024 · didn’t like it · 2 found this helpfulOn UW FlowRemove this

  • Absolutely terrible expectations for grading, too little time to do quizzes online and group projects that are 60% of your overall mark.

    Apr 2021 · didn’t like it · 1 found this helpfulOn UW FlowRemove this

  • No exams. Group projects would require some luck to get good teammates. Prof had poor English and the instructions were somewhat unclear.
    Weekly announcements were great. There was one night when a group assignment was due, the prof added requirements for that assignment through announcement out of nowhere.

    Jun 2026 · didn’t like itOn UW FlowRemove this

  • Easy course, but requires a decent amount of work to get a good grade. The group project is pretty fun, but the weekly podcast needs some research work to be done.

    Apr 2026 · liked itOn UW FlowRemove this

  • This is not a bird course. The grading feels a bit unreasonable in my opinion. There’s a 20% participation component, and with around 40 students in the class, it’s difficult to consistently be called on. That makes it challenging to earn a high participation grade. For example, I got called on to answer two questions during one class and still received only 60% for that day.
    The short-answer grading is also quite strict. On the last quiz, not a single student received 100%, which seems surprising for a marketing course. Overall, the grading standards feel harsher than expected.

    Feb 2026 · liked itOn UW FlowRemove this

Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar