uwloo

GBDA 304Marketing in the Digital World

Units
0.50
Faculty
Arts
Subject
Global Business and Digital Arts

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 3 of the last 7 terms. Winter 2027: scheduled, 3 lecture sections. Spring 2027: schedule not out yet.

This course focuses on best practices in marketing and communication within a variety of sectors, while examining how emerging technologies present new opportunities to engage audiences.

Prerequisites

Antirequisites

  • Complete all of the following
    • Not completed nor concurrently enrolled in any of the following:
      • ARBUS302 - Principles of Marketing (0.50)
      • MGMT244 - Principles of Marketing (0.50)
    • Not completed any of the following:

Leads to

No course lists it as a requisite.

Winter 2027 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 001346838 / 42W 09:00–11:50
LEC 002346941 / 42W 13:30–16:20
LEC 70113340 / 9999Online or by arrangement

Reviewed on UW Flow

92% liked it67% easy83% useful

From 12 ratings and 4 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • WAYYYYYYY too much work. Yes I understand we're in 3rd year, but the level of detail and depth she required from the project was kind of ridiculous especially when you considered our other course work. Overall, the course wasn't too bad - the lectures were kind of boring which wasn't totally her fault since we had it in the afternoon and the midterms were pretty straight forward. I'd just say make sure you have a good group for the final summative, it will be A LOT of work and you will really need to depend on each other to get it done.

    Mar 2026 · liked itOn UW FlowRemove this

  • I had a horrible experience with this class, but it had nothing to do with the teacher or the coursework. The final project is absolutely huge and hard work, but it is definitely useful and helpful for the real world. You can even use it for your portfolio, which is a plus. If you want to go into marketing, I'm sure you will absolutely love this class. All I will say is choose the right group members for your final project!!!

    Sep 2024 · liked itOn UW FlowRemove this

  • The project we had was a lot of fun! We had to create a Disney Ride and do market research. Made sure we really understood the concept of marketing and that it's not all about the look of the product and how you can market it but more so the market research. Make sure you have a great group for the group project!

    Jul 2023 · liked itOn UW FlowRemove this

  • Basically a standard marketing course, not really tailored to the GBDA program. There were two multiple choice midterms, which were manageable if you practice the online questions. The group project was a bit hard, it involved writing a marketing report and final presentation. Overall the course content was good information but not presented in the most engaging way.

    Nov 2016 · liked itOn UW FlowRemove this

Discussed on r/uwaterloo

One post or comment in 1 thread mentions GBDA 304, October 2017 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Fall 2017

Any way to disable UWCourseLinker from posting? 16 points, 26 comments

“posting a reply to my comment I find the bot annoying.”

u/Jackhofmann: “PSYCH 483 PSYCH 484 PSYCH 485 PSYCH 486 PSYCH 490R PSYCH 499A PSYCH 499B PSYCH 499C PSYCH 621 PSYCH 630 PSYCH 677A PSYCH 704A PSYCH 704B PSYCH 707 PSYCH 710 PSYCH 714 PSYCH 717 PSYCH 720A PSYCH 721A …”

u/Jackhofmann: “… FR 606 FR 611 FR 681 FR 687 GBDA 101 GBDA 103 GBDA 201 GBDA 203 GBDA 229 GBDA 301 GBDA 303 GBDA 304 GBDA 401 GBDA 403 GBDA 465 GEMCC 601 GEMCC 602 GEMCC 603 GENE 119 GENE 121 GENE 199 GENE 21C GENE 21K GENE 22C GENE 22D GENE 23S GENE 302 GENE 303 GENE 315 GENE 395 GENE 401 GENE …”

View on RedditRemove this

Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar