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Global Business and Digital Arts (GBDA)

30 courses in Waterloo’s course catalog for 2020–21 (Fall 2020, Winter 2021, Spring 2021), from UW Open Data. ucalendar asks programs not to read that year’s calendar, so this stands in for it. Original: ucalendar.uwaterloo.ca/2021/COURSE/course-GBDA.html

GBDA 101 Introduction to Digital Media Design

This course introduces students to the theory, principles, and practice of digital media design as they apply to a wide variety of communication contexts. Using design thinking, students will develop creative projects that integrate the needs of a variety of audiences. [Note: Offered at Stratford campus.]

Prereq: Global Business and Digital Arts students. Antireq: DAC 201/ENGL 203

PRJ · Course ID 013255On ucalendarGBDA 101 today

GBDA 200W Digital Narratives (WLU)

LEC · Course ID 015714On ucalendarGBDA 200W today

GBDA 201 Digital Media Project 1

This course emphasizes the production fundamentals of video design. Students produce treatments, storyboards, and production plans for a variety of short video projects. Students learn a theoretical vocabulary to analyze, critique, evaluate, and communicate about their projects. The course serves as a hands-on digital media lab where students acquire skills in using a variety of software and digital equipment. [Note: Offered at Stratford campus.]

Prereq: GBDA 101; Level at least 2A Global Business and Digital Arts students. Antireq: DAC 202/ENGL 204

PRJ · Course ID 013257On ucalendarGBDA 201 today

GBDA 202 Digital Media Project 2

This course focuses on the design principles guiding dynamic imaging, video capture, editing time-based media, and post-production for digital delivery. The course serves as a hands-on digital media lab where students acquire skills in using a variety of software and digital equipment. [Note: Offered at Stratford campus.]

Prereq: GBDA 201; Level at least 2A Global Business and Digital Arts students. Antireq: DAC 202/ENGL 204

PRJ · Course ID 013258On ucalendarGBDA 202 today

GBDA 203 Introduction to Digital Culture

This course provides students with a historical overview of various digital technologies and their impact on society and the human condition. Students will be introduced to research methods and theoretical concepts from media theory and cultural studies which will enable them to think, speak, and write critically about technology in an historical and global context. [Note: Offered at Stratford campus.]

Prereq: Level at least 2A Global Business and Digital Arts students

LEC · Course ID 013259On ucalendarGBDA 203 today

GBDA 204 Working in Teams and Project Management

This course provides students with an understanding of the human dimensions of project management by focusing on the communication skills necessary to effectively work in teams and manage projects. Drawing from best practices in management and leadership, the course will focus on conflict management, facilitation, team-building, non-routine problem solving in group settings, feedback and assertiveness training, presentation skills, and convening diverse groups. [Note: Offered at Stratford campus.]

Prereq: Level at least 2A Global Business and Digital Arts students

LEC · Course ID 013273On ucalendarGBDA 204 today

GBDA 205 Quantitative Methods

This course introduces students to quantitative data analysis, covering basic descriptive statistical techniques and procedures, and inferential statistics. [Note: Offered at Stratford campus.]

Prereq: Level at least 2A Global Business and Digital Arts students. Antireq: ARTS 280, ECON 221, ENVS 278, ISS 250A/B, KIN 222, 232, PSCI 214/314, PSYCH 292, REC 371, SDS/ISS 250R, SMF 230, SOC/LS 280, STAT 202, 206, 211, 221, 231, 241, SWREN 250A/B, 250R

LEC · Course ID 013260On ucalendarGBDA 205 today

GBDA 210 Introduction to User Experience Design

In this course students will learn the basic principles and practices of user experience design and testing. Students will learn how to plan, implement, and interpret tests conducted on digital design applications, focusing both on functionality and on the quality of the user's interaction with these technologies. [Note: Offered at Stratford campus. Formerly GBDA 103.]

Prereq: Global Business and Digital Arts students. Antireq: GBDA 103

LEC · Course ID 014117On ucalendarGBDA 210 today

GBDA 211 Introduction to Global Business

Students will be introduced to basic business knowledge, with a focus on the opportunities and challenges of doing business in a global context. This course will include discussions about globalization, international trade, national business including emerging markets, cross-cultural business environments, and international business management. [Note: Offered at Stratford campus. Formerly GBDA 102.]

Prereq: Global Business and Digital Arts students. Antireq: GBDA 102

LEC · Course ID 013256On ucalendarGBDA 211 today

GBDA 212 Portfolio and Professional Communication

In this course students learn to effectively present themselves and their work through the development and presentation of a professional portfolio. Using projects completed in previous courses, students will prepare a portfolio to communicate the process, outcomes, and impact of their work and will practice presenting their work to different audiences. [Note: Offered at the Stratford campus.]

Prereq: Level at least 2A Global Business and Digital Arts students

LEC · Course ID 015586On ucalendarGBDA 212 today

GBDA 228 Digital Imaging for Online Applications

In this course students are introduced to the digital tools used for website and app development through a series of hands-on learning exercises and assignments that cultivate both creative expression and technical skill. Topics include theory and terminology, design, typography, information architecture, and prototyping. [Note: Offered at Stratford campus.]

Prereq: GBDA 101; Level at least 2A Global Business and Digital Arts students. Antireq: GBDA 228/FINE 228 taken prior to fall 2017

PRJ · Course ID 015469On ucalendarGBDA 228 today

GBDA 301 Global Digital Project 1

In this course, students will create critical design projects that explore the intersection of design, technology, and culture in a global context. Students will experiment with and prototype objects/systems that engage with contemporary ideas and technologies, while reflecting on how these objects/systems shape our everyday experiences. Students will be guided through one or more design cycles that unite design thinking with critical reflection through the practical application of theory. [Note: Offered at Stratford campus.]

Prereq: GBDA 202; Level at least 3A Global Business and Digital Arts students

PRJ · Course ID 013261On ucalendarGBDA 301 today

GBDA 302 Global Digital Project 2

In this course students will design, prototype, and evaluate interactive digital media projects, focusing on ideation and the design process. They will engage in the advanced study of digital culture, with an emphasis on different ways pleasure and play are leveraged as communication tools. [Note: Offered at Stratford campus.]

Prereq: GBDA 301; Level at least 3A Global Business and Digital Arts students

PRJ · Course ID 013262On ucalendarGBDA 302 today

GBDA 303 Data and Society

In this course students will examine different digital phenomena, such as big data, open data, data-driven innovation, the personal information industry, the sharing economy, and the Internet of Things. Students will also become familiar with national and international principles of privacy protection. [Note: Offered at Stratford campus.]

Prereq: Level at least 3A Global Business and Digital Arts students

LEC · Course ID 013263On ucalendarGBDA 303 today

GBDA 304 Marketing in the Digital World

This course focuses on best practices in marketing and communication within a variety of sectors, while examining how emerging technologies present new opportunities to engage audiences. [Note: Offered at Stratford Campus.]

Prereq: Level at least 3A Global Business and Digital Arts students. Antireq: ECON 344/MGMT 244/ARBUS 302

LEC · Course ID 014240On ucalendarGBDA 304 today

GBDA 305 Global Development and Business

This course will look at the processes of industrialization and economic development and the relation of these processes to the present state of global economic interconnectedness. [Note: Offered at Stratford campus.]

Prereq: Level at least 3A Global Business and Digital Arts students

LEC · Course ID 013265On ucalendarGBDA 305 today

GBDA 306 Ethics and Values in Design

This course will explore the ethical responsibilities that emerge from the nexus of design, business, and globalization. Students will critically reflect upon the ethical considerations behind contemporary business and design practices. [Note: Offered at Stratford campus.]

Prereq: Level at least 3A Global Business and Digital Arts students

LEC · Course ID 013266On ucalendarGBDA 306 today

GBDA 310 Advanced User Experience Design and Research

The objectives of this course are to learn data collection, design, and analysis methodologies that are particularly useful for scientific user experience (UX) research. The course will review basic UX and usability methods, and cover topics ranging from contextual inquiry, cognitive task analysis, qualitative methods, and an introduction to quantitative statistical methods. [Note: Offered at Stratford campus.]

Prereq: Level at least 3A Global Business and Digital Arts students

LEC · Course ID 015588On ucalendarGBDA 310 today

GBDA 311 Introduction to Business Financials

In this course students will be exposed to a variety of techniques to interpret financial statements. Students will analyze balance sheets, income, and cash flow statements and will engage in the formulation of a comprehensive business plan. [Note: Offered at Stratford campus.]

Prereq: Level at least 3A Global Business and Digital Arts students

LEC · Course ID 015589On ucalendarGBDA 311 today

GBDA 312 Internship

Students must complete a paid internship, normally in the spring term after their 3B term. The content of the internship will be tied to the student's program of study and will be 16 weeks of full-time employment or equivalent. All self-arranged or shorter internships must be approved by your co-op advisor. [Note: Course will be graded on a CR/NCR basis.]

Prereq: Level at least 3B Global Business and Digital Arts students

PRA · Course ID 015617On ucalendarGBDA 312 today

GBDA 365 Study Abroad

Study abroad for academic transfer credit during a fall term. Discussion and approval of options with the advisor is required. Credit for specific courses will be evaluated following receipt of a transcript of academic results and supporting course outline documentation.

LEC · Course ID 014250On ucalendarGBDA 365 today

GBDA 401 Cross-Cultural Digital Business 1

In this course students will study how digital products and services are modified and/or repurposed to suit the needs of a community outside of their origin. Students will work with global business consultants to identify and outline a cross-cultural digital business project with a local or global community. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

PRJ · Course ID 013269On ucalendarGBDA 401 today

GBDA 402 Capstone Course: Cross-Cultural Digital Business

In this capstone course students will research, design, and adapt digital products and services to suit specific cultures or communities. They will work with external stakeholders, such as global industry consultants, community clients, and mentors, in order to iteratively develop and create functional design solutions that are economically and socially feasible. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

PRJ · Course ID 013270On ucalendarGBDA 402 today

GBDA 403 Extended E-portfolio 1

In this course students plan, outline, and draft the extended e-portfolio that will be completed in GBDA 404. Students reflect upon, describe, and analyze the work completed in previous project courses. Maintaining an e-portfolio is mandatory for all project courses and provides the students with the key materials for the extended e-portfolio in year four. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

WSP · Course ID 013271On ucalendarGBDA 403 today

GBDA 404 Extended E-Portfolio 2

In this course students continue the work begun in GBDA 403 and complete the extended e-portfolio. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

WSP · Course ID 013272On ucalendarGBDA 404 today

GBDA 410 Seminar in User Experience Research

This seminar is an opportunity for students to gain a deeper understanding of a focus area in this field. The seminar-style course is designed to cover an emerging user experience (UX) research area through self-driven student work. Students will build a more comprehensive understanding of a UX research area and explore evidence-based UX research methods and techniques. Focus areas will vary in topic. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

SEM · Course ID 015590On ucalendarGBDA 410 today

GBDA 412 Special Topics in Digital Cultures

A study of selected topics in digital cultures. Topics will be chosen by the professor according to their area of specialization. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

LEC · Course ID 015591On ucalendarGBDA 412 today

GBDA 413 Special Topics in Design and Society

A study of selected topics in design and society. Topics will be chosen by the professor according to their area of specialization. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

LEC · Course ID 015592On ucalendarGBDA 413 today

GBDA 414 Special Topics in Interaction Design

A study of selected topics in interaction design. Topics will be chosen by the professor according to their area of specialization. [Note: Offered at Stratford campus.]

Prereq: Level at least 4A Global Business and Digital Arts students

LEC · Course ID 015593On ucalendarGBDA 414 today

GBDA 465 Study Abroad

Study abroad for academic transfer credit during a fall term. Discussion and approval of options with the advisor is required. Credit for specific courses will be evaluated following receipt of a transcript of academic results and supporting course outline documentation.

Coreq: GBDA 403

LEC · Course ID 014251On ucalendarGBDA 465 today