Management (MGMT)

MGMT 171 Fundamentals of Personal and Business Finance0.50 units

Review of the concept and applications of the time value of money. Overview of common consumer and small business oriented financial products with a focus on the Canadian economy. Introduction to the use of spreadsheets and apps that aid in understanding and comparing financial scenarios.

Archived calendar entryRequirements, Fall 2024Course outlines

MGMT 220 Entrepreneurship and the Creative Workplace0.50 units

This course has two distinct but related components. The first explores entrepreneurship as a key input to economic activity. It also reviews numerous perspectives of entrepreneurship and introduces basic tools available for use by the entrepreneur, including the business canvas. The second part of this course explores the relationship between entrepreneurship and strategy. The design of an appropriate strategy and the implementation of this strategy through appropriate controls and structure are considered in the context of the innovative firm.

Prerequisites

• Students must be in level 2A or higher

Antirequisites

• Complete all of the following
  • Not completed nor concurrently enrolled in any of the following:
    • ENBUS203 - Green Entrepreneurship (0.50)
  • Not completed nor concurrently enrolled in:
    • ECON220
  • Not open to students enrolled in Arts & Business

Archived calendar entryRequirements, Fall 2024Course outlines

MGMT 244 Principles of Marketing0.50 units

This course is designed to provide a broad understanding of the field of marketing, including consumer behaviour, segmentation, targeting, positioning, branding, and the marketing mix. Students will gain an understanding of how organizations identify the needs of potential consumers and create and deliver value to these consumers through the marketing process.

Prerequisites

• Students must be in level 2B or higher

Antirequisites

• Complete all of the following
  • Not completed nor concurrently enrolled in any of the following:
    • ARBUS302 - Principles of Marketing (0.50)
    • ENBUS211 - Principles of Marketing for Sustainability Professionals (0.50)
    • GBDA304 - Marketing in the Digital World (0.50)
  • Not completed nor concurrently enrolled in:
    • BUS352W
    • ECON344
    • ENBUS311

Cross-listed

ARBUS 302

Archived calendar entryRequirements, Fall 2024Course outlines

MGMT 345 Marketing Strategy0.50 units

Building on the fundamentals introduced in Principles of Marketing, students are given an opportunity to apply these concepts to real world situations in an interactive learning environment. Using cases and simulated markets, students make strategic decisions, defend their decisions, and see the repercussions in real time.

Prerequisites

• Complete 1 of the following
  • Complete 1 of the following
    • Must have completed at least 1 of the following:
      • ARBUS302 - Principles of Marketing (0.50)
      • MGMT244 - Principles of Marketing (0.50)
    • Must have completed the following:
      • ECON344
  • Complete 1 of the following
    • Must have completed at least 1 of the following:
      • ENBUS211 - Principles of Marketing for Sustainability Professionals (0.50)
    • Must have completed the following:
      • ENBUS311

Antirequisites

• Complete all of the following
  • Not completed nor concurrently enrolled in any of the following:
    • ARBUS303 - Marketing Strategy (0.50)
  • Not completed nor concurrently enrolled in:
    • ECON345

Cross-listed

ARBUS 303

Archived calendar entryRequirements, Fall 2024Course outlines