uwloo

ECON 345Marketing Strategy

Faculty
Arts
Last listed
Spring 2020

No longer offered. It was in Waterloo’s course catalog since at least Winter 2020 (as far back as Open Data goes) to Spring 2020 and last ran in Spring 2020. It isn’t in the 2024–25 or later calendars.

When it ran

  1. W20
  2. S20

Ran in 2 terms, Winter 2020 to Spring 2020.

Building on the fundamentals introduced in Principles of Marketing, students are given an opportunity to apply these concepts to real world situations in an interactive learning environment. Using cases and simulated markets, students make strategic decisions, defend their decisions, and see the repercussions in real time.

Requirements, as last listed

Prereq: ECON 344/MGMT 244/ARBUS 302 or ENBUS 211/311. Antireq: ECON 345/ARBUS 303

In today’s calendar

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In the scanned calendars

How it read in each calendar from 1974–75 to 1994–95, newest first. The text is OCR of the scanned pages; years whose wording matches are shown once, from the clearest scan. Each year links to its page on uwloo and to that page of the scanned PDF.

1986–87 to 1994–95 9 calendars

An economic analysis of market structure, behaviour and performance with special reference to the Canadian manufacturing sector.

Prereq: ECON 201

Offered Winter · 3 class hours a week · 0.5 credit

1974–75 to 1985–86 11 calendars

An analysis of the characteristics of industrial structure, behaviour and performance with special reference to Canada. Competition and “rationalization” policy in Canada and other selected countries.

Prereq: ECON 201