uwloo

Business, Entrepreneurship and Technology (BET)

23 graduate courses in the Fall 2026 Graduate Calendar.

BET 600 Applied Business Leadership Skills for Entrepreneurs0.50 units

The course provides students with the opportunity to develop a range of soft skills and the business acumen necessary to maximize the likelihood of success in an entrepreneurial environment. Topics include communication and interpersonal skills, leadership, and negotiation skills. A range of applied approaches are used, including integrated cases, simulations, and interaction with the local business community. Most activities are team based.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 601 Strategically Managing the Entrepreneurial Organization0.50 units

This course provides insight into the role of strategy in the setup and growth of new ventures. It will discuss the strategic issues faced by new ventures and explore ways to shape and evaluate the viability of new ventures by understanding key industry, market and competitive factors. Different strategic analysis techniques will be used as a means to identify and analyze issues and as input into the design of the business strategy. This course will also explore how cognitive aspects influence entrepreneurial decisions and also discuss frameworks to generate and recognize new opportunities.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 602 Marketing Strategies for New Technology-based Ventures0.50 units

Market-based management practices and the key relationships that enable businesses to attract, satisfy and retain customers, and grow their profits are examined. The contribution of marketing strategy to the creation of value for both customers and shareholders is emphasized. Particular attention is paid to the unique contexts of marketing knowledge-intensive products and services, new and rapidly growing markets and business markets. Familiarity is developed with the marketing activities typical for each of the seed/concept, product development and market execution stages of a new venture.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 603 Entrepreneurial Finance for the Technology-based Enterprise0.50 units

This course will provide entrepreneurs and enterprise intrapreneurs with an understanding of financing practices and principles relevant to entrepreneurial opportunities. Classes will feature a combination of theory and "real world" practices drawing from the instructor's experiences.

Prerequisites
  • Must have completed the following:
    • BET605 - Foundations of Accounting and Finance (0.50)

Calendar entryRequirements, Fall 2026Course outlines

BET 604 New Technology-based Venture Creation0.50 units

The creation of new ventures is a defining attribute of entrepreneurs. While the specific focus will be on creating new independent ventures, the theory and principles discussed in this course can be applied to creating new ventures within existing corporation and to new social ventures. The MBET program is an experiential program that combines knowing and doing. BET 604 provides the framework for doing. It affords the opportunity to apply what is learned in other BET courses to a new venture of each student's choosing.

Prerequisites
Corequisites
  • Completed or concurrently enrolled in:
    • BET608 - Business Model Validation (0.50)

Calendar entryRequirements, Fall 2026Course outlines

BET 604A New Technology-based Venture Creation: Part 10.25 units

The creation of new ventures is a defining attribute of entrepreneurs. While the specific focus will be on creating new independent ventures, the theory and principles discussed in this course can be applied to creating new ventures within existing corporation and to new social ventures. The MBET program is an experiential program that combines knowing and doing. BET 604A provides the framework for doing. It affords the opportunity to apply what is learned in other BET courses to a new venture of each student's choosing.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 604B New Technology-based Venture Creation: Part 20.25 units

The creation of new ventures is a defining attribute of entrepreneurs. While the specific focus will be on creating new independent ventures, the theory and principles discussed in this course can be applied to creating new ventures within existing corporation and to new social ventures. The MBET program is an experiential program that combines knowing and doing. BET 604B provides the framework for doing. It affords the opportunity to apply what is learned in other BET courses to a new venture of each student's choosing.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 605 Foundations of Accounting and Finance0.50 units

The purpose of this course is to introduce students to how accounting and financial information can be used to manage an enterprise, improve decision making, and implement organizational strategy. The course is split into three parts: Financial Accounting (external use of financial information) Management Accounting (the internal use of financial information); and Finance Practices and Principles.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 607 Managing Technological Innovation0.50 units

Management of technological innovation requires an understanding of the interaction of technology with all aspects of the organization to build and maintain a sustainable competitive advantage. The focus of this course is the creation of new products and services from concept through to launch. Evaluating new technologies, product development and deployment strategies are key topics.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 608 Business Model Validation0.50 units

This course is designed to leverage the high-potential complementarities between MBET entrepreneurship students and University of Waterloo and Waterloo region ventures. The objectives are: 1. High-potential business models and licensing plans to facilitate the launch of knowledge-based commercial or social ventures and technology commercialization. 2. Enriched linkages between MBET students and University of Waterloo and Waterloo region entrepreneurs. 3. Experience in networking, partnership development, opportunity assessment, stakeholder validation, and working in and managing diverse teams. 4. An opportunity to reflect on the opportunities and challenges faced by a venture that you know well, but about which you can be objective.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 612 Entrepreneurial Organizations0.50 units

The objective of the course is to equip students to better design, manage and navigate organizations as entrepreneurs and in effective entrepreneurial ways. This includes consideration of ethical behavior in business and organizational contexts, organizational form and design, building and managing entrepreneurial talent and capacity, and acting as an effective agent of entrepreneurial change in prganizations.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 613 Corporate Finance for the Technology-based Organization0.50 units

This course provides an introduction to the fundamentals of corporate and organizational finance, including securities valuation and interest rates, risk and return trade-off involved in investment decisions, capital budgeting and sources of long-term financing, capital structure decisions and how they affect corporate value and dividend policy.

Prerequisites
  • Must have completed the following:
    • BET605 - Foundations of Accounting and Finance (0.50)

Calendar entryRequirements, Fall 2026Course outlines

BET 615 Corporate Innovation and Consulting0.50 units

This course gives students an opportunity to develop and exercise the skills to help businesses explore new products and digital transformations. It includes identifying market opportunities, operational inefficiencies, and developing creative solutions. The course involves consultations with an existing firm, helping them develop solutions that include product development, product strategy, digital transformation, new technology implementation, and more.

Prerequisites
Corequisites
  • Completed or concurrently enrolled in at least 1 of the following:
    • BE645 - AI Business Applications (0.50)
    • BE650 - Digital Transformations (0.50)
    • BET617 - Product Management for Digital and Tech-enabled Organizations (0.50)
Antirequisites
  • Not completed nor concurrently enrolled in any of the following:
    • BET615A - Corporate Innovation and Consulting: Part 1 (0.25)
    • BET615B - Corporate Innovation and Consulting: Part 2 (0.25)

Calendar entryRequirements, Fall 2026Course outlines

BET 615A Corporate Innovation and Consulting: Part 10.25 units

This course gives students an opportunity to develop and exercise the skills to help businesses explore strategic opportunities and threats using the same frameworks used in start-up environments. It includes identifying problems, assessing opportunities and developing creative solutions in an existing corporate context. The course will involve a mix of theory and practice in the form of lectures, group work, cases, guest speakers, and an innovation consulting team project with an established firm.

Prerequisites
Corequisites
  • Completed or concurrently enrolled in at least 1 of the following:
    • BE645 - AI Business Applications (0.50)
    • BE650 - Digital Transformations (0.50)
    • BET617 - Product Management for Digital and Tech-enabled Organizations (0.50)
Antirequisites
  • Not completed nor concurrently enrolled in any of the following:
    • BET615 - Corporate Innovation and Consulting (0.50)

Calendar entryRequirements, Fall 2026Course outlines

BET 615B Corporate Innovation and Consulting: Part 20.25 units

This course gives students an opportunity to develop and exercise the skills to help businesses explore strategic opportunities and threats using the same frameworks used in start-up environments. It includes identifying problems, assessing opportunities and developing creative solutions in an existing corporate context. The course will involve a mix of theory and practice in the form of lectures, group work, cases, guest speakers, and an innovation consulting team project with an established firm.

Prerequisites
Antirequisites
  • Not completed nor concurrently enrolled in any of the following:
    • BET615 - Corporate Innovation and Consulting (0.50)

Calendar entryRequirements, Fall 2026Course outlines

BET 617 Product Management for Digital and Tech-enabled Organizations0.50 units

Product management (PM) is the cross-functional discipline of defining, building, launching, and improving products through aligning customer needs, business strategy, and the challenges of delivering when you don’t have line management responsibility for resources. This course explores both the internal-facing and external-facing skills any PM should have. That includes modern product management practices across the product lifecycle, including discovery, strategy, road-mapping, stakeholder alignment, experimentation, metrics/KPIs, go-to-market (GTM) strategy, and lifecycle management. Due to the collaborative nature of Product Management, there is a strong emphasis on team-based work in the course.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 620 Social Entrepreneurship0.50 units

In search of new solutions to complex problems around the world, entrepreneurs are developing novel strategies that leverage the market system to achieve social impact and social change. This course is designed to help students gain actionable insight on the nexus between economic and social value creation. Through a design thinking and systems thinking lens, students will be exposed to the entrepreneurial pursuit of social impact and innovation while encouraging students to think deeper and more critically about some of the more complex problems facing our world.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 640 Emerging Technologies0.50 units

This course introduces students to emerging and disruptive technologies that are increasingly shaping organizational strategy, operations, and competitive advantage. The objective is not to develop technical mastery, but sufficient literacy to enable informed managerial decision-making. Students will learn how a variety of emerging technologies work, what problems they are well-suited (and poorly suited) to solve, how they create value, how to assess new technologies, and what organizational, ethical, regulatory, and strategic issues they raise. The technologies to be assessed will differ from year-to-year, depending on emerging trends and the longer-term evolution of existing technologies.

Prerequisites

Calendar entryRequirements, Fall 2026Course outlines

BET 700 Topics in Business, Entrepreneurship and Technology0.50 units

Consult the schedule of classes for specific topics being offered.

Calendar entryRequirements, Fall 2026Course outlines

BET 701 Entrepreneurship Theory0.50 units

This course will offer insights into the main theories and issues in the studies of entre-/intrapreneurship and innovation. It will also discuss the complex and dynamic reality of the entrepreneur and the innovating organization as well as explore research traditions, methodologies, and approaches in entrepreneurship research.

Calendar entryRequirements, Fall 2026Course outlines

BET 702 Organization Behaviour0.50 units

This course will offer an understanding of classic and contemporary issues in organizational behavior, with an emphasis on their study in entrepreneurial contexts. Drawing on theory and research in psychology, social psychology, and organizational behavior, this course will explore individual, interpersonal, and group processes in work organizations.

Calendar entryRequirements, Fall 2026Course outlines

BET 703 Business Strategy0.50 units

This course will examine the current state of knowledge in strategic management. Topics may include the sources of competitive advantage, the role of industry evolution and technology, the organization of top management, and managerial decision-making and cognition. It will also cover alternative theoretical perspectives and available empirical evidence related to these topics. Emphasis will be placed on the study of strategy in entrepreneurial contexts

Calendar entryRequirements, Fall 2026Course outlines

BET 704 Business Research Methods0.50 units

The course will examine the different stages in the research process beginning with how to frame research questions, speculate hypotheses, understand the merits of alternative research methods, and cover topics and provide examples in areas such as experimental design, survey design, case studies, and archival research. By the end of the course, students will be prepared to critically evaluate research method and design choices for their own research.

Calendar entryRequirements, Fall 2026Course outlines