BET 617Product Management for Digital and Tech-enabled Organizations

Product management (PM) is the cross-functional discipline of defining, building, launching, and improving products through aligning customer needs, business strategy, and the challenges of delivering when you don’t have line management responsibility for resources. This course explores both the internal-facing and external-facing skills any PM should have. That includes modern product management practices across the product lifecycle, including discovery, strategy, road-mapping, stakeholder alignment, experimentation, metrics/KPIs, go-to-market (GTM) strategy, and lifecycle management. Due to the collaborative nature of Product Management, there is a strong emphasis on team-based work in the course.