10 graduate courses in Waterloo’s course catalog for Winter 2020, from UW Open Data. uwloo can’t read that term’s Graduate Calendar, so this stands in for it; the calendar itself is in Waterloo’s archive.
BET 600Applied Business Leadership Skills for Entrepreneurs
The course provides students with the opportunity to develop a range of soft skills and the business acumen necessary to maximize the likelihood of success in an entrepreneurial environment. Topics include communication and interpersonal skills, leadership, and negotiation skills. A range of applied approaches are used, including integrated cases, simulations, and interaction with the local business community. Most activities are team based.
BET 601Strategically Managing the Entrepreneurial Organization
This course provides insight into the role of strategy in the setup and growth of new ventures. It will discuss the strategic issues faced by new ventures and explore ways to shape and evaluate the viability of new ventures by understanding key industry, market and competitive factors. Different strategic analysis techniques will be used as a means to identify and analyze issues and as input into the design of the business strategy. This course will also explore how cognitive aspects influence entrepreneurial decisions and also discuss frameworks to generate and recognize new opportunities.
BET 602Marketing Strategies for New Technology-based Ventures
Market-based management practices and the key relationships that enable businesses to attract, satisfy and retain customers, and grow their profits are examined. The contribution of marketing strategy to the creation of value for both customers and shareholders is emphasized. Particular attention is paid to the unique contexts of marketing knowledge-intensive products and services, new and rapidly growing markets and business markets. Familiarity is developed with the marketing activities typical for each of the seed/concept, product development and market execution stages of a new venture.
BET 603Entrepreneurial Finance for the Technology-based Enterprise
This course will provide entrepreneurs and enterprise intrapreneurs with an understanding of financing practices and principles relevant to entrepreneurial opportunities. Classes will feature a combination of theory and "real world" practices drawing from the instructor's experiences.
The creation of new ventures is a defining attribute of entrepreneurs. While the specific focus will be on creating new independent ventures, the theory and principles discussed in this course can be applied to creating new ventures within existing corporation and to new social ventures. The MBET program is an experiential program that combines knowing and doing. BET 604 provides the framework for doing. It affords the opportunity to apply what is learned in other BET courses to a new venture of each student's choosing.
The purpose of this course is to introduce students to how accounting information can be used by entrepreneurs and enterprise intrapreneurs to manage an enterprise, improve decision making, and implement organizational strategy as the venture proceeds from start-up to SME to maturity. The course is split into two parts: Financial accounting (external use of financial information) and Management Accounting (the internal use of financial information).
Management of technological innovation requires an understanding of the interaction of technology with all aspects of the organization to build and maintain a sustainable competitive advantage. The focus of this course is the creation of new products and services from concept through to launch. Evaluating new technologies, product development and deployment strategies are key topics.
This course is designed to leverage the high-potential complementarities between MBET entrepreneurship students and University of Waterloo and Waterloo region ventures. The objectives are: 1. High-potential business models and licensing plans to facilitate the launch of knowledge-based commercial or social ventures and technology commercialization. 2. Enriched linkages between MBET students and University of Waterloo and Waterloo region entrepreneurs. 3. Experience in networking, partnership development, opportunity assessment, stakeholder validation, and working in and managing diverse teams. 4. An opportunity to reflect on the opportunities and challenges faced by a venture that you know well, but about which you can be objective.
In search of new solutions to complex problems around the world, entrepreneurs are developing novel strategies that leverage the market system to achieve social impact and social change. This course is designed to help students gain actionable insight on the nexus between economic and social value creation. Through a design thinking and systems thinking lens, students will be exposed to the entrepreneurial pursuit of social impact and innovation while encouraging students to think deeper and more critically about some of the more complex problems facing our world.