BE 604Marketing Management
- Units
- 0.50
- Level
- Graduate
- Faculty
- Engineering
- Subject
- Business Entrepreneurship
BE 604 as listed in the Fall 2024 Graduate Calendar. The main page has the current version, when it runs, and seats.
This course looks at how organizations develop a market orientation and examines the development of marketing strategy in relation to target markets selected, competitive advantages created and exploited and market positioning. The marketing mix of product, price promotion and distribution and the new product development process are also covered. MEng and GDip students only.
Prerequisites
- Enrolled in GDip in Business & Entrepreneurship, MEng in Chemical Engineering, MEng in Chemical Engineering-Co-op, MEng in Civil Engineering, MEng in Electrical & Computer Engineering, MEng in Electrical & Computer Engineering-Co-op, MEng in Mechanical & Mechatronics Engineering, MEng in Mechanical & Mechatronics Engineering-Co-op, MEng in Systems Design Engineering, Master of Management Sciences (MMSc), or Master of Management Sciences (MMSc)-Co-op
Antirequisites
None listed.
Leads to
No course lists it as a requisite.
Check it elsewhere for Fall 2024
- Graduate Calendar, Fall 2024The archived entry
- Requirements for Fall 2024Waterloo’s requisite checker
- Course outlinesSyllabi from past terms (UW login)
- UW FlowStudent ratings and reviews
- WClassesPast sections back to 2004, and who taught them
Calendar versions
Graduate Calendar
- Spring 2024
- Fall 2024 (shown here)
- Winter 2025
- Spring 2025 requisites changed
- Fall 2025
- Winter 2026
- Spring 2026 requisites changed
- Fall 2026 requisites changed