BE 604Marketing Management
- Units
- 0.50
- Level
- Graduate
- Faculty
- Engineering
- Subject
- Business Entrepreneurship
When it runs
- F24
- W25
- S25
- F25
- W26
- S26
- F26
- W27
- S27
Ran in 1 of the last 7 terms. Winter 2027: not on the schedule. Spring 2027: schedule not out yet.
This course looks at how organizations develop a market orientation and examines the development of marketing strategy in relation to target markets selected, competitive advantages created and exploited and market positioning. The marketing mix of product, price promotion and distribution and the new product development process are also covered.
Prerequisites
- This course is only open to graduate students in the Faculty of Engineering.
Antirequisites
- Not open to students enrolled in Master of Business, Entrepreneurship & Technology (MBET)
Leads to
No course lists it as a requisite.
Fall 2026 sections
| Section | Class | Enrolled | Meets |
|---|---|---|---|
| SEM 001 | 8316 | 12 / 70 | W 18:30–21:20 |
Check it elsewhere for Fall 2026
- Graduate Calendar, Fall 2026The official entry
- Requirements for Fall 2026Waterloo’s requisite checker
- Schedule of Classes, Fall 2026Instructors, rooms, live seats
- Quest Class SearchWhere you enrol
- Course outlinesSyllabi from past terms (UW login)
- UW FlowStudent ratings and reviews
- WClassesPast sections back to 2004, and who taught them
Calendar versions
Graduate Calendar
- Spring 2024
- Fall 2024
- Winter 2025
- Spring 2025 requisites changed
- Fall 2025
- Winter 2026
- Spring 2026 requisites changed
- Fall 2026 requisites changed (shown here)