REC 615Consumer Research and Marketing Leisure Services
- Level
- Graduate
- Faculty
- Health
- Last listed
- Winter 2016
No longer offered. It’s in the archived Graduate Calendars from Fall 2006 (the oldest one online) to Winter 2016. The calendars after Winter 2016 aren’t on uwloo, so it may have been listed a little longer.
Marketing philosophy, segmentation, and marketing mix issues will be explored in the context of leisure services delivery with special attention given to public not-for-profit contexts. Current consumer research conducted in leisure contexts will be critiqued with focus on ego involvement, loyalty and commitment, group decision making, and travel role preferences.
Check it elsewhere
- Graduate Calendar, Winter 2016Its last archived entry
- Graduate Calendar archivesPast Graduate Calendars
- Course outlinesSyllabi from past terms (UW login)
- UW FlowStudent ratings and reviews
- WClassesPast sections back to 2004, and who taught them