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AFM 345Business Applications of Social Media Analytics

Units
0.50
Faculty
Arts
Subject
Accounting and Financial Management

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 2 of the last 7 terms. Winter 2027: scheduled, 2 lecture sections. Spring 2027: schedule not out yet.

This course reinforces the data analytics process, introducing applications that leverage tools such as text analytics and sentiment analysis to analyze content from social networks to address business problems.

Prerequisites

Antirequisites

  • Not completed any of the following:

Leads to

Winter 2027 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 00138070 / 50MW 14:30–15:50
LEC 701136829 / 9999Online or by arrangement

Reviewed on UW Flow

71% liked it71% easy42% useful

From 7 ratings and 5 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • This course is effectively entirely based off of a super obscure textbook that is awful and outdated. Feels like a badly designed course all around

    Mar 2022 · didn’t like it · 1 found this helpfulOn UW FlowRemove this

  • Similar in a sense to previous analytical courses. If you enjoy coding and learning about business analytics the course is actually interesting. Be sure to pay attention to the lecture slides and follow through with what was taught its pretty easy to get full marks. Quizzes are very free and it's expected to get 100% on them. Although experience with assignments heavily depend on if you get a good group or not.

    Mar 2026 · liked itOn UW FlowRemove this

  • Interesting topics, no midterm or final exam
    btw AI is allowed to use in this course so everything is fine...

    Jan 2026 · liked itOn UW FlowRemove this

  • I surprisingly did enjoy this course, even though it was by nature not very useful nor challenging, it was kind of fun and I liked doing a social media analytics project which was self selected. Decent introduction to a lot of things in social media analytics including text analytics, network analysis, etc. Most important was probably just getting used to coding, it was a pretty decent re-introduction to coding, which is definitely very helpful in future analytics classes

    Jul 2024 · liked itOn UW FlowRemove this

  • The course instructor (Kieng Iv) was super experienced and explained everything pretty well. Not the most practical course just based on the content, but it was definitely interesting and provides valuable social media marketing skills that might be useful if you want to start a business. Super easy though - 50% of the marks are literally free, and then the other 50% are an individual then group project that each require a bit of effort but are marked generously.

    Apr 2024 · liked itOn UW FlowRemove this

Discussed on r/uwaterloo

5 posts and comments in 4 threads mention AFM 345, February 2021 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Fall 2023

Spring 2023

AFM - Financial Markets / Accounting Double Specialization??? 1 point, 2 comments

“Hi, I was wondering if anyone in AFM has gone for the double specialization and if so, how did you fit all the courses into your schedule? …”

u/horseradishvillain: “… I took a 3rd year business analytics course in 2B as my elective (AFM345). I think it’s well worth it to pursue a relevant class related to your specialization. Because I did, I have a completely free elective in 4B (which I am thanking myself for). …”

u/PhilJones10: “… Question, I was also considering AFM345 but how were you able to take it in 2B? It requires AFM244 as a prerequisite which you do in 2B. Also what was the course like? Is it asynchronous? Does it have an exam? …”

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Winter 2021

AFM CPA/CFA Pathway 0 points, 21 comments

u/Drip_Killa: “… AFM 345 - Business Applications of Social Media Analytics | (2) BA Spec. 3. AFM 391 \- Intermediate Financial Accounting 2 | (CFA) 4. AFM 344 \- Accounting Information Systems | (3) BA Spec. 5. …”

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Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar