MSE 652International Business Management

Companies today confront an increasing array of choices regarding markets, locations for key activities, organizational structures, and processes for managing across borders. This course provides students with the conceptual tools necessary to understand and work effectively in today's interconnected world by developing strategic perspectives that link the global environment and the capabilities and position of the firm. Topics include Globalization, International Strategy Development, Mode of Entry and Alliance Structures, Organizational Design, Structure and Control, Human Resources Management, Cross-cultural Issues, Ethics in International Business, International Marketing and Branding, International Operations, Exporting and Importing, and Global Corporate Sustainability.