SUSM 630Marketing for Sustainability
- Units
- 0.50
- Level
- Graduate
- Faculty
- Environment
- Subject
- Sustainability Management
SUSM 630 as listed in the Winter 2025 Graduate Calendar. The main page has the current version, when it runs, and seats.
Marketing for sustainability is a key component of a successful business strategy in todays marketplace. Through a business-to-consumer lens, this course uses the principles of marketing and social psychology to explore ways in which businesses can foster sustainable behaviour through the application of both green marketing and social marketing tools. The course introduces core tools for sustainability marketing including green marketing strategies, behaviour change theories and principles of community-based social marketing.
Prerequisites
None listed.
Antirequisites
None listed.
Leads to
No course lists it as a requisite.
Check it elsewhere for Winter 2025
- Graduate Calendar, Winter 2025The archived entry
- Requirements for Winter 2025Waterloo’s requisite checker
- Course outlinesSyllabi from past terms (UW login)
- UW FlowStudent ratings and reviews
- WClassesPast sections back to 2004, and who taught them