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SCBUS 123Workshop 1: Science and Business

Units
0.50
Faculty
Science
Subject
Science and Business

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 3 of the last 7 terms. Winter 2027: not on the schedule. Spring 2027: schedule not out yet.

This workshop addresses concepts of technology development and related marketing aspects that undertake an analysis of a firm's existence, its physical and/or social media presence, and customer feedback. Students work in collaborative teams to tackle case studies and class exercises. A major deliverable is the development of a team marketing plan, where market segments are identified based on revenue and market potential. This involves conducting a PESTLE and SWOT analysis, market planning, information retrieval strategies, scientific business forecasting, competitive intelligence, and product development. Results are presented orally and in writing.

Prerequisites

Antirequisites

None listed.

Leads to

Fall 2026 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
SectionClassEnrolledMeets
LEC 001713076 / 75M 19:00–21:50

Reviewed on UW Flow

81% liked it77% easy79% useful

From 47 ratings and 9 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • Could be a good course, but my prof was so awful (Kashif Memon) it made the whole experience insanely bad. Avoid this prof at all costs, he will make your life hell to boost his ego.

    Apr 2023 · didn’t like it · 1 found this helpfulOn UW FlowRemove this

  • Great course and a good wake up call from high school. Kashif is a nice guy and a goo prof, but he doesn't put up with any bs and won't accept late assignments (which is how the real world works). Class engagement means a lot to Kashif and class participation is worth a decent amount of your grade but it's easy marks

    Nov 2024 · liked itOn UW FlowRemove this

  • Hopefully you get a good group since there are many group assignments. But if you don’t let the prof know asap so he can help fix the issue.
    Make sure you participate and show up, you get deducted marks if you don’t!

    Dec 2022 · liked itOn UW FlowRemove this

  • pray you have good/responsible teammates or else is course is rly annoying lol.. a lot of group work / presentations

    May 2022 · liked itOn UW FlowRemove this

  • A decently easy course, not that work-heavy if you stay on top of your work. The assignments are fair but instructions are unclear at times (unless you go to office hours)

    Dec 2021 · liked itOn UW FlowRemove this

Discussed on r/uwaterloo

11 posts and comments in 11 threads mention SCBUS 123, November 2016 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Fall 2021

Spring 2021

First year science course selection 3 points, 7 comments

[deleted]: “… incoming SCIBUS student and as of right now I've selected MATH 127 AFM 131 CHEM 120 - 120L SCBUS 123 BIOL 130 -130L (this is my "elective") as of rn i thinks that's a bout 3.00 credits and I've honestly heard mixed reactions about it.. …”

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Winter 2020

Info regarding CGPA 2 points, 0 comments

u/sirhonkalot: “I had done a conditional semester in spring 2019 term and a full term in fall for trasnfer to SCBUS. I am confused about whether or not my grades from the conditional term will count towards my CGPA as i did SCBUS 123 and 223 in that term.”

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Spring 2019

Spring 2018

What should I do to be able to transfer in the Science Business program at UW for second year 1 point, 1 comment

“I'm starting first year in a different university taking life science (applied biomolecular science). What should I need to do to be able to transfer to the SciBus program.”

u/OfficialPapaJohn: “… Its unlikely you could find anything that would qualify for the SCBUS123, 122 etc courses tho. Otherwise, the program is small and admissions wise very noncompetitive, plenty of space and science students always come in with no issues. …”

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Fall 2017

Switching into Scibus from Biochemistry 0 points, 10 comments

“Just wanted to know if this is a possible thing to do, would I be behind a year or a term? Im in my first semester of first year and have taken a liking to the scibus program in Waterloo. …”

u/OfficialPapaJohn: “… If you take math127 this term, you would only be behind on 2 courses: AFM131 and SCBUS 123 compared to the current scibus 1a's. AFM131 is electable all terms iirc, so catching up there wouldnt be an issue for winter 1b. …”

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Any way to disable UWCourseLinker from posting? 16 points, 26 comments

“posting a reply to my comment I find the bot annoying.”

u/Jackhofmann: “… RS 270R RS 283 RS 291 RS 327 RS 353 RS 357 RS 380 RS 398 RS 499 RS 700 RSCH 100 RUSS 101 SCBUS 123 SCBUS 223 SCBUS 225 SCBUS 323 SCBUS 423 SCI 10 SCI 200 SCI 206 SCI 238 SCI 267 SCI 395 SDS 131R SDS 150R SDS 205R SDS 210R SDS 231R SDS 242R SDS 250R SDS 251R SDS 312R SDS 331R SDS …”

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Fall 2016

Wondering about Science and Business 1 point, 8 comments

“I've heard kids have graduated with really good jobs, however I was looking through the course calender and saw they teach just the bare minimum sciences and a few scattered Econ and Accounting …”

u/ThatCanadianDuude: “… The program director/scbus 123 prof, Kashif, always mentions how successful the students that graduate are. According to him, big companies like Deloitte come to him every year asking specifically for SCBUS co-op students because of how good they are. …”

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Check it elsewhere for Fall 2026

Calendar versions

Undergraduate Calendar