LED 687Communication, Market Research and Marketing for the Public Sector
- Level
- Graduate
- Last listed
- Winter 2016
No longer offered. It’s in the archived Graduate Calendars from Fall 2006 (the oldest one online) to Winter 2016. The calendars after Winter 2016 aren’t on uwloo, so it may have been listed a little longer.
Many public agencies are involved in marketing, but the subject is almost always taught from a private sector perspective. An overview of marketing strategy as applied in the private sector (product, distribution, promotion and pricing policies) will lead to a focus on applications in the public sector. Particular attention will be paid to cases where a "place" (community, region, province) is the "product" being marketed. Students who do not meet the required prerequisites may contact the instructor.
Notes, as last listed
Prereq: LED 685 and 686 or consent of instructor.
Check it elsewhere
- Graduate Calendar, Winter 2016Its last archived entry
- Graduate Calendar archivesPast Graduate Calendars
- Course outlinesSyllabi from past terms (UW login)
- UW FlowStudent ratings and reviews
- WClassesPast sections back to 2004, and who taught them