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ENGL 408BThe Discourse of Advertising

Units
0.50
Faculty
Arts
Subject
English

When it runs

  1. F24
  2. W25
  3. S25
  4. F25
  5. W26
  6. S26
  7. F26
  8. W27
  9. S27

Ran in 0 of the last 7 terms. Winter 2027: not on the schedule. Spring 2027: schedule not out yet.

This course introduces students to writing and editing advertising copy. Students will also be introduced to models of discourse and rhetorical analysis of advertising texts. Assignments include creating a portfolio of advertising copy and an extensive analysis of sample advertising discourse.

Prerequisites

  • Students must be in level 3A or higher

Antirequisites

None listed.

Leads to

No course lists it as a requisite.

Reviewed on UW Flow

100% liked it25% easy50% useful

From 1 rating and 1 comment on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

  • Taught by Forrester. Interesting material, but harsh grading for design-related aspects of assignments; it's only an ENGL course (afaik, it isn't cross-listed), don't know why design is graded so intensely. I'm not a Fine Arts major. Too many readings. Lectures are good but hard to follow along sometimes since he doesn't take a pause, and starts class instantly, so don't be a minute late. Many lectures seem to devolve into philosophical and theoretical ideas that don't seem that relevant to advertising. He also uses material that feels outdated and less relevant to contemporary marketing.

    Feb 2024 · liked itOn UW FlowRemove this

Discussed on r/uwaterloo

One post or comment in 1 thread mentions ENGL 408B, October 2017 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.

Fall 2017

Any way to disable UWCourseLinker from posting? 16 points, 26 comments

“posting a reply to my comment I find the bot annoying.”

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u/Jackhofmann: “… ENGL 310B ENGL 320 ENGL 335 ENGL 347 ENGL 362 ENGL 365 ENGL 366 ENGL 371 ENGL 378 ENGL 392A ENGL 408B ENGL 430B ENGL 451B ENGL 460D ENGL 470A ENGL 485 ENGL 494 ENGL 495A ENGL 495B ENGL 700 ENGL 720 ENGL 755 ENGL 760 ENGL 785 ENGL 791 ENGL 794 ENVE 100 ENVE 223 ENVE 225 ENVE 277 …”

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Calendar versions

Undergraduate Calendar