DEI 624Understanding the Consumer Universe: Market Research in Digital Media
- Level
- Graduate
- Faculty
- Arts
- Last listed
- Spring 2021
No longer offered. It was in Waterloo’s calendars from Fall 2011 to Spring 2021 and last ran in Winter 2021. It isn’t in the 2024–25 or later calendars.
When it ran
- W20
- W21
Ran in 2 terms, Winter 2020 to Winter 2021.
This course instructs students in the key methods of exploratory and confirmatory research for understanding consumer behavior. Students are instructed in the qualitative methods of market ethnography, where they learn how to develop the tools to recognize business opportunity through interviews, focus groups, and personal observation. Students are also instructed in the quantitative methods of market survey, where they learn how to measure the potential of business opportunity through sampling with consumer polls, questionnaires, and combined research strategies.
Check it elsewhere
- Graduate Calendar, Spring 2021That term’s calendar, in Waterloo’s archive
- Graduate Calendar archivesPast Graduate Calendars
- Course outlinesSyllabi from past terms (UW login)
- UW FlowStudent ratings and reviews
- WClassesPast sections back to 2004, and who taught them