COMMST 420Persuasion

Units: 0.50
Faculty: Arts
Subject: Communication Studies

When it runs

Ran in 2 of the last 7 terms. Winter 2027: not on the schedule. Spring 2027: schedule not out yet.

This course examines the communicative, psychological, and sociological aspects of persuasion and persuasive messages, with attention to interpersonal contexts, the role of images, and persuasion in the media and public discourse. This course will explore the ways in which the sending and receiving of persuasive messages involve cognition, emotions, and social norms in everyday contexts.

Prerequisites

Complete all of the following
- Must have completed the following:
  - COMMST223 - Public Speaking (0.50)
- Students must be in level 3A or higher

Antirequisites

None listed.

Leads to

No course lists it as a requisite.

Reviewed on UW Flow

100% liked it75% easy100% useful

From 2 ratings and 1 comment on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.

Studying the course content and lecture content have already helped me improve in communication and persuasion in my life. I wanted to improve my writing by attending office hours, but I couldn't attend because of another class time conflict. I'd set up a time to meet with Rob and he would look over my responses and essay material giving me great feedback. If you do the work and try your best you'll get a good grade. Best course so far. 5 stars.

May 2025 · liked itOn UW Flow Remove this

Check it elsewhere for Fall 2026

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