BET 609E-Business

This course will address e-business models and value propositions, e-business strategies and marketing approaches and e-business infrastructure requirements including 1) e-commerce infrastructure requirements for order processing, payment, fulfillment, and integration with other entity systems and 2) key elements of enterprise IT architecture required to support e-business activities, including physical infrastructure, networks, enterprise software, business processes, transaction processing, data organization and access methods, organizational structures and IT governance and control processes.