BET 606Entrepreneurial Applications of Digital Media

Digital media is becoming a critical component of business success. This is especially true for new, entrepreneurial ventures who, by their nature, seek to change the competitive landscape. This course provides an overview of the strategic, operational and development issues associated with integrating digital media into business operations. Topics include the impact of digital media on business models, and examination of associated strategic, marketing and regulatory issues. Practical aspects related to the management of implementation projects will also be examined.