BET 430Sales Fundamentals
- Units
- 0.50
- Faculty
- Engineering
When it runs
- F24
- W25
- S25
- F25
- W26
- S26
- F26
- W27
- S27
Ran in 5 of the last 7 terms. Winter 2027: scheduled, 2 lecture sections. Spring 2027: schedule not out yet.
The one thing every new venture needs whether small or large, not-for-profit or for-profit, startup or part of an already mature business, is sales. This course is designed to help create and grow a successful business venture through personal marketing and sales efforts. Coursework examines key sales technologies, networking techniques, the use of marketing in sales, the sales process, and assessing the value of a particular sale from both the perspective of customer impact and the financial and strategic impact on the organization.
Prerequisites
None listed.
Antirequisites
None listed.
Leads to
No course lists it as a requisite.
Fall 2026 sections
| Section | Class | Enrolled | Meets |
|---|---|---|---|
| LEC 001 | 4920 | 42 / 70 | M 18:30–21:20 |
Winter 2027 sections
| Section | Class | Enrolled | Meets |
|---|---|---|---|
| LEC 001 | 4809 | 0 / 70 | T 18:30–21:20 |
| LEC 701 | 1926 | 26 / 9999 | Online or by arrangement |
Reviewed on UW Flow
89% liked it70% easy85% useful
From 19 ratings and 11 comments on UW Flow. The most helpful comments, quoted as written, without names. Read them all on UW Flow.
One of the most interesting courses I've ever taken
Nov 2021 · liked it · 1 found this helpfulOn UW FlowRemove this
This course has taught me everything I know about B2B sales, and you know you can trust it because the professor, Kevin Hood, is legit.
Feb 2020 · liked it · 1 found this helpfulOn UW FlowRemove this
Very useful general communication skills. The sales content goes through the sales pipeline, give you best practices for selling.
choose your playbook group wisely because it is a lot of work...Apr 2025 · liked itOn UW FlowRemove this
Lectures were engaging. The big project was to make a Sales Playbook for a company which applied the concepts we learned in class. Cool course but it did require quite a bit of work.
Jan 2025 · liked itOn UW FlowRemove this
Good course, Dean is a great professor with lots of experience. Need to go to lectures to understand the content!!! The course consists of chapter reading with weekly quizzes worth a small percentage. AI interactions are easy if you go to class. The final group project is a little more difficult, make sure you have a good group as you will be making a playbook for a real company.
Mar 2024 · liked itOn UW FlowRemove this
Discussed on r/uwaterloo
32 posts and comments in 22 threads mention BET 430, October 2017 to December 2024. Quoted word for word, newest first; each reply sits under the post and the comment that started its branch. Search r/uwaterloo for newer posts.
Fall 2024
Easy course where I'll genuinely learn something - Winter 2025 17 points, 17 comments
“Hi, I'll be in 4B ECE and I've mapped out all my degree req's. I have one empty course slot. Anything you'd recommend? I want to be amazed, or learn something I didn't think of. …”
u/summerarcadia: “I've heard BET 430 and BET 460 are pretty good”
Spring 2024
Does anyone have info on assessment and learning outcomes for BET 460, BET 430 and BET 400? 2 points, 3 comments
u/sea_mob: “… To get approval from my uni's faculty for BET 460, BET 430 and BET 400, I need their assessment/grading infomation (e.g. class participation 15%, written report 20% etc.) and the learning outcomes. Does anyone have any idea where I can find them / have access to the information? …”
Fall 2023
thoughts on bet 400 and 430 1 point, 2 comments
“do they actually help with starting a business?”
u/onlyinsurance-ca: “BET 430 110%. I took that course as a bird course in my undergrad. I rolled into class with 15 years of top level professional sales so.....realistically an undergrad course on the subject is going to be a 50 minute nap 3x weekly for me. …”
Fall 2022
BET 430 -Is it good? 1 point, 0 comments
BET 430 (Sales Fundamentals) vs BET 320 (Entrepreneurial Strategy) 5 points, 9 comments
u/Association-Fancy: “anyone took either courses? or knows the difference between them? How hard are they? I need to make a decision regarding which one to take so any help would be much appreciated”
u/onlyinsurance-ca: “I took BET 430 in my undergrad. best course I took, no other course comes close. The course shows you how tech companies sell using scalable, documented, and repeatable principles (as opposed to bullshit force of personality sales). …”
400-level bird courses? LOL 2 points, 4 comments
“Hey everyone, Looking for one more 400-level elective to take next term and struggling to find any easy-ish ones LOL any recommendations? Would greatly appreciate”
u/Mediocrity_w: “bet course I believe”
u/No-Security8799: “What was the mark breakdown? Do you know if BET 450 or 430 are also birdy?”
Spring 2022
Making money while in Uni 0 points, 5 comments
“Hey everyone! I'm going to be a first year health science student and I don't plan on going back to school for a bachelors at all. What are some good ways to make money during school? …”
u/onlyinsurance-ca: “… If you want to do the sales thing, make sure you take BET 430. …”
Winter 2022
What are the coolest/most interesting electives to take? 23 points, 30 comments
“What are some interesting electives to take. In high school my most memorable courses were drama and hospitality. What are some cool electives to take here. …”
u/onlyinsurance-ca: “… Second one would be BET 430 - sales fundamentals. If you've got any thought to working in or on a startup this should be a required course. It'll show you how successful startups do marketing and sales, in the trenches. …”
Fall 2021
BET 430? 2 points, 2 comments
u/significant18: “I was thinking of taking the course in W22 because it seemed pretty interesting and I was looking for a "birdy"ish elective to take however there wasn't much information on the course based on reviews etc.. …”
MBET Program - how legit is it? 1 point, 3 comments
“I'm interested in doing this program, but would love to hear some reviews of the course content/profs/program/job outlooks afterwards. …”
u/onlyinsurance-ca: “… He also taught BET 430, an undergrad program. The stuff he taught is directly applicable to startups - there were a bunch of namebrand startups that presented in class and they all presented on how they used the class material in their startup. …”
Fall 2020
Thoughts on BET courses? 1 point, 7 comments
u/coconutboi: “… Planning and Execution BET 320: Entrepreneurial Strategy BET 450: Leadership BET 430: Sales Fundamentals”
u/Tazmaniaa: “I took both BET 460: Business Negotiation and BET 430: Sales Fundamentals in the Winter term so mostly in-person. BET 460 - course content was really interesting and each week we did a different type of negotiation and learned techniques. …”
Spring 2020
I created a forum for uwaterloo in a different platform. Censorship here (not in the sub - the mods are cool - but in the site itself) reached a deal breaking point for me. 0 points, 45 comments
“I was afraid to post it here though: some awful site wide filter is deleting every post that mentions that platform. But here is the link. Will try answering with the link in the comments. …”
[deleted]: [deleted]
u/thetermguy: “… In UW terms: There's early adopters, late adopters, and BET 430 told me there's middle adopters that I forget what they're called. You'll get the early adopters. I don't think you'll get the middle adopters. Posted respectfully, as an FYI. …”
Check it elsewhere for Fall 2026
- Undergraduate Calendar, 2026–27The official entry
- Requirements for Fall 2026Waterloo’s requisite checker
- Schedule of Classes, Fall 2026Instructors, rooms, live seats
- Quest Class SearchWhere you enrol
- Course outlinesSyllabi from past terms (UW login)
- UW FlowStudent ratings and reviews
- WClassesPast sections back to 2004, and who taught them