BET 370Entrepreneurial Decision-Making with Analytical Tools and Artificial Intelligence

This course explores how entrepreneurs and intrapreneurs can improve decision quality under uncertainty by integrating behavioural insights, analytical frameworks, and artificial intelligence. Students examine how heuristics, biases, and bounded rationality shape entrepreneurial judgment, then apply systems thinking, game theory, and dynamic modelling to structure better decisions. The course also introduces predictive and generative AI tools that enhance decision-making in complex, fast-changing environments. Through case analysis, computational modelling, and AI experimentation, students learn to apply these approaches to real entrepreneurial challenges.