BET 220From Taylor Swift to K-Everything: Business, Entrepreneurship, and Pop Culture

Units: 0.50
Faculty: Engineering
Subject: Business, Entrepreneurship and Technology

When it runs

Ran in 1 of the last 7 terms. Winter 2027: not on the schedule. Spring 2027: schedule not out yet.

From The Beatles to Taylor Swift’s billion-dollar Eras Tour and the global takeover of K-Pop, K-Drama, and K-Beauty, pop culture has become one of the world’s most powerful industries. This course pulls back the curtain on how stars and studios build empires, how fandoms fuel entire economies, and how technology is rewriting the rules of business. Using popular case studies, we’ll explore branding, strategy, entrepreneurship, and how global icons turn culture into commerce.

Prerequisites

None listed.

Antirequisites

None listed.

Leads to

No course lists it as a requisite.

Fall 2026 sections

Enrolment from UW Open Data, which can trail Quest by up to two days. Instructors and rooms: Schedule of Classes.
Section	Class	Enrolled	Meets
LEC 001	8319	31 / 50	T 18:30–21:20

Check it elsewhere for Fall 2026

Undergraduate Calendar, 2026–27The official entry
Requirements for Fall 2026Waterloo’s requisite checker
Schedule of Classes, Fall 2026Instructors, rooms, live seats
Quest Class SearchWhere you enrol
Course outlinesSyllabi from past terms (UW login)
UW FlowStudent ratings and reviews
WClassesPast sections back to 2004, and who taught them

Calendar versions

Undergraduate Calendar

2026–27 (shown here)
2019–20 and earlier on ucalendar